Sophie Sidaway and her family run Pershore Juneberries, the first of its kind in the UK, where they grow and sell an exciting range of delicious Juneberry-flavored products. With their sights set on showcasing their offerings at local shows, they approached us with a request for label designs for their new product range: a Vinegar, a Cocktail Syrup, and a Vinaigrette.
We kept the design elegant and refined, using color tones inspired by the rich hues of the Juneberry itself. During the label design process, it became clear that their branding needed a fresh logo. So, we got to work modernizing their existing logo, giving it a clean, flat design that complemented the new labels perfectly.
As our collaboration continued, Sophie commissioned us to create a set of business cards, which we styled to align with their sleek new look. The following year, Sophie returned with an exciting project: she needed an exhibition banner for their appearance at the Pershore Plum Festival. We were thrilled to help, incorporating elements from the labels to ensure brand consistency. A special shoutout to Matt Jelfs and the City Signs team for doing a fantastic job on the print!
After completing the vinaigrette labels, Sophie asked us to design labels for a new set of Juneberry-themed Christmas products. At the forefront was a Juneberry gin liqueur she wanted to showcase during the festive season, along with a vodka that was in development.
For these holiday products, we decided to reuse elements from the previous labels but with a flat design twist. Sophie specifically wanted the deep maroon color of the gin to shine through the label, so we paired it with a metallic gold design to give it a luxurious, festive feel. To enhance its premium quality, we added subtle regal details to the edges of the label.
For the vodka, we took a similar approach, this time opting for metallic silver. We also experimented with white but ultimately felt the silver added the right amount of sophistication. Both products were set to hit stores in 2018, just in time for Christmas.
We were overjoyed to learn that the Juneberry gin was a huge hit for Pershore Juneberries, with our label design becoming a major talking point. As Sophie gears up to take the product to a commercial level, we’re excited to be part of this next chapter.
Working with Sophie and the Pershore Juneberries team has been an absolute pleasure, and it’s incredibly rewarding to see our designs come to life on their products. We can’t wait to collaborate on their next range, and we wish Sophie all the success as her delicious products fly off the shelves!
