For several years, I’ve worked as an ongoing design partner for Global Insight Conferences (GIC), supporting their busy events team with branding and publications across a wide range of business conferences.
GIC runs multiple one-day events each month across the UK and the Netherlands, spanning industries such as pharmaceuticals, food & drink, beauty, finance, technology, retail and more. Each event brings together senior leaders and speakers from well-known global brands, requiring clear, professional, and well-structured design collateral to support promotion and delivery.
The Challenge
With numerous events running throughout the year, GIC needed a design partner who could:
- Create distinct branding for each conference while maintaining overall consistency
- Work quickly to meet tight and frequently changing deadlines
- Support both print and digital outputs as event details evolved
- Integrate smoothly with their internal events and marketing team
The pace of delivery was just as important as the quality of the work.
My Approach
Working closely with GIC’s co-founder and events team, I provide end-to-end design support across the full event lifecycle.
Each project typically begins with establishing a clear event brand identity, starting with the logo. From there, I develop the supporting visual system — colour palette, typography and iconography — ensuring the branding reflects both the industry and the target audience.
Once the core identity is in place, I design the agenda brochure, the central piece of collateral for each event. These brochures communicate the structure of the day, key topics, speakers and sponsors, and are designed to be easily updated as agendas evolve.
As event details change, brochure content is regularly adapted for:
- Website graphics
- Social media assets
- Email marketing
- Sponsorship brochures
This approach allows GIC to maintain consistency across all touchpoints while responding quickly to last-minute updates.
The Result
This ongoing partnership allows GIC to:
- Launch multiple events each month with clear, consistent branding
- Update agendas and promotional materials quickly as speakers and sessions change
- Reduce turnaround time during busy periods
- Rely on a design partner who understands their workflow, brand standards and timelines
By handling design across both print and digital, I enable the events team to focus on programming, speakers and audience growth, knowing the visual side is taken care of.
Selected Event Highlights
Women in Tech
Designed bold, modern branding that appealed to a female tech audience without relying on stereotypical visual cues. The result was a confident, contemporary identity aligned with innovation and leadership.
Digital Success
Created a forward-thinking visual identity exploring AI and digital transformation, including a globe-based logo with tech-inspired line work to reflect global impact and future-focused thinking.
Engaging Kids & Parents
Developed a playful, comic-book-inspired brand for a marketing-focused event aimed at children and families, breaking away from traditional conference visuals while remaining professional and clear.
Why This Partnership Works
With multiple events running each month, GIC benefits from having a designer who is already embedded in their process — familiar with their expectations, comfortable working at pace, and able to deliver consistently across a wide range of industries.
This long-term collaboration continues to evolve as GIC grows, supporting their conferences with reliable, flexible and efficient design support.
