Our Case Studies

Building Big with Trimble and Caterpillar Inc

Company Name: Caterpillar Inc & Trimble

Service: Branding, Publications & Signage

Location: Texas - South Carolina, Virginia & Chicago - USA

In collaboration with the creative team at Foundry26, we’ve had the privilege of working with one of the most iconic brands in the world - Caterpillar Inc., also known as Cat. As the world’s largest manufacturer of construction equipment, Cat, headquartered in Texas, USA, leads the global market with its innovative machinery. Our journey with them began with an exciting opportunity to contribute to their growing portfolio and partnerships.
One of our first projects with Caterpillar involved developing a new brand identity for Carter Machinery, a long-established company in Virginia, founded in 1928. Recently acquired by Caterpillar, they needed a fresh identity to reflect their new name: Cat Carter. Specializing in the sales, rental, and support of Cat equipment, engines, and power systems, Carter Machinery is a significant player in the industry. Working alongside Foundry26, we crafted designs that creatively incorporated the essence of machinery, making sure to integrate Cat’s signature colors and typography. We also developed a separate ident to complement the logo, giving the brand a cohesive and modern look.
Impressed by our work on Cat Carter, Foundry26 invited us to collaborate again, this time for another of Cat’s recent acquisitions, Blanchard Machinery, now rebranded as Cat Blanchard. Based in South Carolina, Blanchard Machinery provides equipment, parts, and services across construction, agriculture, forestry, and marine power. For this project, the task was to design new decals for their haulage trucks. We proposed two creative concepts. The first featured a scenic South Carolina field showcasing Cat’s most popular machines in action, reflecting their agricultural roots. The second concept went for a more dramatic, atmospheric feel, placing Cat’s iconic machinery against the backdrop of the South Carolina desert. Both designs received positive feedback, with the desert scene emerging as the favorite.
Over the next few months, our collaboration with Foundry26 expanded into a variety of exciting projects. These included a publication for CGN, a Chicago-based consulting firm started by former Cat engineers, a brochure for Middletown Data Center - a Virginia-based facility constructed by Cat Blanchard - and branding for Thompson One, a builders’ merchant.
One particularly exciting project was the design of signage to promote the recent partnership between Caterpillar Inc. and Trimble, a leading American technology company specializing in software, hardware, and services for global industries such as construction, agriculture, and utilities. The signage would be showcased at multiple networking events across the U.S., and the goal was to create a design that seamlessly blended the visual identities of both brands. Drawing from the strengths of Caterpillar and Trimble, we created impactful designs that helped spotlight this powerful collaboration.
Working alongside Foundry26 on these projects has been a rewarding experience, and collaborating with Caterpillar - a global industry leader - has truly been a privilege. We’re proud of the creative solutions we brought to the table and are excited about future opportunities to continue building big with Cat!

Share This Page

Popular Posts

Ultimate logo facts collection part 1

The right (and wrong) way to rebrand your logo

Knowing the difference between a brand and a logo

About Us

We’re Multiple, an innovative branding and creative design agency based in Worcester

Our team is passionate about bringing bold ideas to life, helping brands push boundaries, capture attention, and inspire growth.

We offer a wide range of creative solutions, from brand development to web, UI, and print design.

Let’s collaborate and create something remarkable together.

Need Branding?

Get branding for your business for as low as £400.

Find out more >>

Need a Website?

Get a website for your business for as low as £500.

Find out more >>

Need a Retainer?

Get a monthly design retainer for your business for as low as £250.

Find out more >>