When Charles Carver approached us, he had an exciting vision for a family-run estate agency he was setting up with his father. The new business, aptly named Carver Estate Agents, needed a complete branding package to bring their vision to life. From a logo and brand guidelines to business cards, letterheads, and even those all-important “For Sale” signs, Charles entrusted us with the task of crafting a professional yet eye-catching identity for their agency.
One key detail Charles shared was that their new premises would be painted dark blue. This detail became the cornerstone of our design process, shaping the colour palette and ensuring the branding would align seamlessly with their office aesthetic. We began with the logo, focusing on combining imagery associated with homes and buildings with the letter C, a nod to the family name.
After exploring several creative concepts, one design stood out: a clean and modern logo featuring windowpanes incorporated into the C. This clever detail not only symbolised homes but also allowed for versatility in their marketing. Charles loved the idea of using the windows to play with colours, making it easy to adapt the branding across different materials while keeping it fresh and engaging.
Next up was the design for their “For Sale” signs. Charles wanted something bold and memorable, ensuring that their signage would catch the eye of passersby and stand out from the competition. We created a striking layout that was both professional and visually exciting, tying in the brand’s colour scheme and logo for a cohesive look.
Once the sign design was perfected, we carried the theme over to the business cards and letterheads. The result was a sleek and polished suite of branded materials that gave Carver Estate Agents a professional edge, ready to make a strong first impression on clients.
Charles and his father are now in the final stages of setting up their agency, and we’re thrilled to see their brand come to life. It’s always a pleasure to work with clients who are as enthusiastic about their business as we are about design.
