Logos are the most important branding element that a business possesses. It represents the brand and communicates it's objectives while staying up to date with new design trends. It is therefore important for brands to consider a logo rebrand at some point to highlight the key strengths and to reflect core business values.
A well-designed logo can help entrepreneurs to launch their business at stratosphere level, while a poorly designed logo can lead to failure.
To keep you inspired with fresh ideas for your own rebrand, I’ve rounded up the biggest rebrands of the year, and will be updating this page as they are released.
The new logo consists of a "G" and a "D" shaped into a heart. The company has dubbed it the "GO" logo.
Their old logo was incredibly dated. I think it was a good choice to update it, but I think the initials in the heart need to be a little more refined. The icon will work really well in the mobile and app environments but it's got no separation through line weight or spacing to make it clearer. The font is much more legible though, definitely an update that has been a long time coming.
The logo is much more angular and stark. The bounding oval has been abandoned while the company colours have been retained. The design will debut later in the year alongside their range of hybrid and electric models.
I personally love the new design direction. I think the futuristic styling will work nicely with their new range of electric models. My only concern is the readability of the lettering from a distance.
Microsoft is currently in the midst of a year-long redesign of their signature apps in a attempt to re-enter the market, now dominated by Google Chrome. Edge, previously known as Internet Explorer, is their web browsing app and is powered by Chromium. The logo is much more playful and abstract. Like the rest of the new Microsoft app logos, it includes a colourful gradient in hues of blue and green.
Personally I am not a fan of the design. It looks too generic to me, and very similar to the logo for Mozilla Firefox. When you rely on a gradient in your logo, it creates a challenge on how you showcase this in flat or monochrome colours. The 2015 Edge logo also looked odd to me, but I understood that they needed a new identity with the name change. I loved the original Internet Explorer logo, and was hoping they would have took more influence from that design.
The BMW logo, which dates all the way back to the company's beginnings more than a century ago, is getting a redesign. The white and blue represents the spinning of a propeller on a blue sky to represent their beginnings as aeroplane manufactures, as well as the colours of the Bavarian state. The new design retains these elements but removes the lettering and black border. The logo is transparent, giving it a different appearance depending on the colour of the vehicle it's on.
Although its a simple change, I like it. The company no longer needs their name on the logo, as their brand has become that strong.
To celebrate its 15-year anniversary, Google Maps had a refresh with a new app design and a new logo. Instead of featuring a road, the Google logo and a dropped pin, the new logo is now a single multi-coloured pin.
I like the new design. Their previous logo looked too busy, so I appreciate the cleaner look. I am also happy that the "G" has been removed.
Nissan has recently filed a trademark for a new logo. The new design is more minimalistic, ditching the existing simulated chrome finish and three-dimensional appearance. The lettering has been slightly tweaked, and is now thinner and spaced out.
I like the change. It recalls efforts made by BMW and other automakers to modernise their image using simpler, cleaner forms.
The most apparent change with the new logo is that it's much curvier than the older one. There's a nice hint of shading and depth to it as well, but it otherwise sticks very close to Bing's signature lowercase "b" branding. The new design will start appearing on web searches over the next few weeks.
I like it. It sits nicely with Microsoft's fluent design vision that's circulating to all of their icons and logos these days.
The company has changed its logo for the first time in 50 years, with a design that nods back to Cadbury's original 1921 signature. Cadbury Australia is set to roll the new look out to coincide with the launch of a new chocolate bar, Marble. The typography has been redesigned to make it look more natural, authentic and high quality.
I really like it. It's very subtle, but it looks a lot more refined, with the added loop in the "b" helping it flow more seamlessly. I'm hoping they do use the purple in the future. It looks like the gold variant is for their Marble bar.
Their previous logo received mixed reviews when it was revealed in 2016. It's goal was to work as both a logo and a app icon, after the channel was disbanded in favour of a online streaming platform. The current logo now places more emphasis on lettering rather than roman numerals, cleverly hiding the exclamation mark in the "H".
Personally I'm not sure about the design. I was never a fan of the previous logo either. It's not immediately obvious that it is meant to be a exclamation mark in the "H" and feels a little incomplete. I am also a bit confused on what the significance of an exclamation mark is for the brand.
Xbox Series X
Microsoft has officially filed a trademark for the logo of its upcoming Xbox Series X console. The new design features the word “Series” vertically across a stylised "X". The style is much more minimalistic and does not include any of the green colours seen in previous iterations.
I'm not really a fan of this design. It looks too generic. I'm hoping its just a trademark and nothing more.
British car manufacturer Vauxhall has unveiled their new logo, in the first update to their brand since 2008. The new design now appears on Vauxhall's website and social media pages. It is likely to appear on newer car models in the next few months. Vauxhall has seemed to follow suit this year with the rest of the other car companies including BMW, Nissan and Kia who have removed their 3D effects in favour of a flat design.
Although slightly unexciting, I like the flat design. However, it seems to be missing some of the features of the original, including the flag pole and the griffins wing.
I am sure you have your own ideas on how a solid re-brand can help your business stand out from the crowd.
So get it right. Don’t rush it, and think about why you are re-branding in the first place. If you look at your logo and it just doesn’t represent your business anymore, then you might want to think about making some changes.
A strong re-brand is a step in the right direction in creating a stronger brand.
- About the Author
Ryan Marter works as a graphic designer for Multiple Graphic Design. He has years of experience in helping out established and start-up business develop their brand. Get in touch with him on firstname.lastname@example.org