Mark Thomas was in the early stages of setting up his new clothing and accessories company, Illuminites. He really wanted us to design him a Logo to help him stand out. The brief was to design a golden pixelated pyramid, with a nice scripted font. We drew up some nice flowing text and got to work on the pixelated pyramid. Some ideas included a pyramid blowing up with tiny pixels coming out of it. Another included a pattern of golden pixels resembling a glittery piece of fabric. The pixels ended up not working as well as Mark had envisioned and felt it would need to be simplified to work on clothing. So we both agreed to drop the idea and stick with a flat design. Mark loved the finished Logo, and we are currently in talks to help him design some packaging for his new range of Baseball caps.
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