Eric The Ark

Eric The Ark - Logo

Martin Emslie approached us looking for a design for an upcoming children’s show he was composing for. The show was a comic retelling of Noah’s Ark, but with a slightly modern twist. Eric, which stands for “Executive with Responsibility for Impossible Constructions” is hired by Noah to build him an ark, but they run into a lot of funny building troubles along the way.

Martin wanted a fun logo that would appeal to kids. We looked at the idea of adding modern elements to the ark, like a steam pipe and TV aerial. We eventually combined this design with the one with the animals, create the finished design.


Eric The Ark - Drafts

Martin also wanted a stripped back design which could be used on the crew uniforms and other merchandise.

The show is bound to be loads of fun for both kids and parents!

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